The much loved brand has now spread far


itsu is a crusading, dynamic and fast-growing chain of Asian-inspired shops and grocery products. Founded by Julian Metcalfe, co-founder of Pret-A-Manger, itsu have been making food with passion and pride since 1997.

The much loved brand has now spread far and wide into supermarkets, health food stores, wholesale & foodservice. itsu brings you Asian inspired hot snacks & healthy meals that are restaurant quality and easy to prepare.

itsu have worked closely with Yoshirio, Japan’s highly respected food entrepreneur, to develop a range of noodles which reflect the authenticity and quality of Japan’s most loved on-the-go meal. The range comes with gluten free rice noodles and features hand-crafted broths that are cooked from scratch with miso, herbs and spices in the stunning Nagano Valley, a short ride from Tokyo. Avoiding all chemicals and shortcuts, these noodles can be eaten with pride and joy!